About us

Atousa Jam

I'm Atousa Jam, and I'm thrilled to welcome you to Atousa Jam & Noorel communication group ! Let me tell you a bit about myself and what we're all about.
I was born in the beautiful city of Tehran and grew up in the enchanting surroundings of Geneva and Paris. Being exposed to diverse cultures from a young age ignited my passion for the world of fashion and luxury, which eventually led me to pursue my education at the prestigious École supérieure des arts et techniques de la mode (ESMOD) in Paris.
Fast forward to today, and I've spent over 27 years right here in London, where I've been deeply entrenched in the luxury brand PR and events management scene. London is a city of endless opportunities and style, and it has been an absolute pleasure to work with some of the most remarkable high-end brands and individuals.
Throughout my journey, I've been fortunate enough to build an extensive network of connections with some truly amazing people. From movie stars and celebrities to royalty and high net worth individuals, they have all become a part of my ever-growing circle. And you know what? It's their support and trust that inspire me to deliver nothing but excellence in everything we do.

Noorel

I am Anahita, an experienced professional in interior architecture and design with over 12 years of expertise. Recently, I entered the fashion industry, connecting with passionate individuals who share a design vision.
Under my brand, Noorel Designa, I create exceptional bag designs named after elements from nature, emphasizing environmental consciousness.
Teaming up with Atousa, we aim to introduce emerging designers to the global fashion stage and empower aspiring women designers. Our project provides financial support to nurture talent and foster a sustainable, inclusive fashion industry.
Together, we believe in making a positive impact on the creative landscape and the lives of those with extraordinary potential.

Our Aim

"Our aim at Atousa Jam and Noorel is to empower designers by crafting exclusive events and pop-ups that serve as a prestigious platform for showcasing their exceptional creations. With our extensive experience, we take care of all aspects of marketing and invitations, ensuring designers connect with influential contacts from diverse backgrounds. Through strategic collaborations with renowned press and magazines, we offer designers direct exposure to the right audience. Across captivating locations such as Switzerland, Paris, Marbella, and London, our events span international boundaries, creating a global stage for designers to shine brightly and achieve unparalleled success in the luxury industry.